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This is a clear sign that those looking to buy a new dress want to do so from a well-known, established brand.

If they’re all from huge well-known brands and you’re a startup that nobody’s ever heard of, getting to the first page is going to be pretty tough-at least in the short-to-medium term.įor example, look at the search results for “dresses.”Įvery result is from a huge brand-Macy’s, Nordstrom, Missguided, Boohoo, etc.

To do that, search for your keyword and look at the first page of results. So the next step is to understand the competitive landscape-starting with who you’re up against. Just as it’d be tough to start a successful variety store across the road from Walmart, it’s hard to rank on the first page of Google when competition is fierce.